Work package number    4

COMPETITIVENESS AND MARKETING STRATEGIES

Objectives: Improve competitiveness and marketing strategies

These objectives will be attained by the following Tasks:

Task 4.1 Economic viability of new production methods

•        Sub-Task Ex-ante analysis of economic conditions and critical success factors for new production methods

•        Sub-Task  An economic analysis on farm level of the developed methods at the end of the project.

Task 4.2 Initial market situation for fresh berries in selected European countries

•        Sub-Task Comprehensive overview of the market situation for fresh berries in selected European countries including the supply chain and the market behavior of its main actors.

Task 4.3 Marketing strategies

•        Sub-Task Develop, test and evaluate an effective marketing strategy to increase consumption based on health benefits of berries. 

Task 4.4 Ex post analysis new products on farm economic and marketing level

Sub-Task Combine the tasks 4.1 and 4.3 and give an overview of the economic results of new EU-berries products

Description of work: