The EUBerry consortium will act to promote exchange of ideas and a maximum of interaction between the theme experts. The extended network of scientific collaborations developed by each partner will be put at the disposal of the consortium and project planning and development, thus providing a vibrant environment to discuss and validate the project outcomes and innovations. This is guaranteed by the consolidated connections of each partner with the more important stakeholders (Nurseries, Growers Associations, Market and Processing industries) operating in the different EU countries.

The motivation of the involvement of stakeholders is related to the fact that berry cultivation is now increasing in different EU areas and in these different conditions the success of their production (in season and out of season) and quality is closely linked to the use of varieties and cultivation systems fully adapted to the prevailing climatic conditions.